SEO CONSULTING

Our SEO Agency in Milan boasts technical and content experience using highly professional tools.

THE APPROACH

Our procedure is rigorous. The scrupulous analysis of the keywords related to your business is the essential criterion to get the best online positioning for your site.

ANALYSIS

Our SEO agency builds on a preventive and accurate analysis of your site, creating an initial picture on which to build all the necessary modifications.

TECHNICAL ASPECTS

We aim to solve the technical problems of your site to ensure its effectiveness and constant usability.

CONTENT

By identifying the keywords and winning expressions of your business, we create content, descriptions, tags, meta tags and everything you need to promote your business.

Our experience to analyse your business and improve its performance.
SEO OPTIMIZATION
    WEBSITE ANALYSIS
    • Code and Structure
    • Website speed
    • Security (HTTP / HTTPS)
    • Title tag (H1, H2, H3, meta description)

    POSITIONING
    • Keyword analysis
    • Checks for new keywords
    • Competitor analysis
    • Link Building Proposal

    CONTENT
    • Text and image optimization
    • URL optimization with redirect
    • Internal links with optimized anchor text
    • Editorial plan for Blog

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CONSULTING IN DETAIL
ANALYSIS OF THE WEBSITE AND KEYWORDS

ANALYSIS OF THE WEBSITE AND KEYWORDS

  • Site Audit
    Evaluation of the code and structure of the website to identify any technical errors, warnings and obstacles to indexing (ex: errors in the sitemap.xml and in the robot.txt file, pages with 4xx and 5xx HTTP codes; broken links; website speed; duplicated or exceedingly short content , title tags, H1 and meta description, security issues …)
  • Position Tracking
    Overview of the current positioning of the site (which keywords contribute to its best position) in the reference country indicated by the client (google.com, .it, .co.uk, etc.)
  • Keyword analysis
    Identification of the most suitable and winning keywords for organic positioning on Google (discussion with the customer is necessary)
  • Competition analysis
    Identification of the main competitors of the site on the basis of the keywords identified, of the product/service offered, and of the target audience

ERROR CORRECTION, REPOSITIONING, AND STRATEGY

ERROR CORRECTION, REPOSITIONING, AND STRATEGY

  • Technical errors correction
    Correction of the technical errors identified, with direct intervention or indication of how to proceed.
  • Basic content optimization
    Suggestions to improve site content, page structure, URLs, texts, titles and headings, optimization H1, H2, H3, tags, meta tags and meta description (also of the images) and creation of internal links with optimization of anchor text according to the keywords.
  • Blog/News content optimization
    Suggestions for optimising the contents of the blog/news part of the site in order to encourage inbound marketing activity based on the identified keywords.
    Possibility to create an editorial plan and curate/edit the content based on a decision made together with the client.
  • Link Building Strategy
    Identification of the main sites – related to the client’s business and with greater authority – from which to try to get inbound links to the client’s site (possibly with anchor text optimised according to the keywords).
    Possibility to perform digital PR activities in order to digital PR obtain links from blogs, forums, guest posts, showcase websites, rating sites, press releases. Activities to be quoted separately.

CONTINUOUS MONITORING AND INTERVENTION

CONTINUOUS MONITORING AND INTERVENTION 

    • Constant monitoring and intervention
    • Analysis and monthly overview of positioning results.
    • Error monitoring and related corrections activity.
    • Improvement, adjustment and suggestions for the modification or production of new content. The following activities can also be assessed as a corollary of SEO analysis and optimization:
    • Analysis and optimization of the involvement on Social Networks
    • SEA activity (Search Engine Advertising) with AdWords management, Facebook ads…
    • Activities related to e-mail marketing with programming and creation of ad hoc newsletters
    • Creation of e-books to be downloaded on the site for the collection of contacts

Servizi-Digital-Compass-Web-Agency-Milano
OTHER SERVICES

SEO optimisation is just one of the aspects to take care of to improve your online presence. You need a 360 degree approach so as not to neglect any aspect of your image.
This is why we also deal with:

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Tell us what you need and we will help you build the best strategy for your business.